"Clear Demand is the leader in delivering innovative solutions for life-cycle price optimization. Our proprietary approach applies science and analytics to predict how customers will respond to price, promotion, and markdown decisions. Fast user adoption is driven by greater transparency and accuracy. The solution empowers retailers to achieve their financial objectives and build customer loyalty. Our solution is delivered on a highly scalable SaaS platform providing ease of use and speed-to-value."

     Two Khimetrics buddies and I are starting a new retail-science company, Clear Demand, whose first mission will be price optimization in a product called PriceWorks.

     The death of many small, start-up companies is an over-optimistic estimate of market size. You know how it goes, "If we just sell to 130% of the market at full price, and everbody pays promptly, then we could break even." Well, there is $4 T (four trillion dollars) of retail volume in the United States and $14 T worldwide. A simple model, not too ambitious, says we increase profit one percent of revenue, get paid one percent of what we earn them, and get one percent of the U.S. market. That works out to $4 M (four million dollars) per year, more than enough for a small-staffed company to prosper. Actually, I think we'll do better than that.

     With the two biggest companies in "the retail-science space" (Khimetrics and DemandTek) being bought by huge companies (SAP and IBM) and the third (Revionics) not developing the rigor I think they should, there should be room for another player in the game. As I've developed retail-science software before, for Khimetrics, and both of my partners have done similar science at Khimetrics and since Khimetrics, we have experience and contacts to do this job.

     The second cause of small-company sudden-infant death syndrome (SIDS) is that the principles of the company bring claims of skills and talent that simply aren't there. The scientist can't do science, the programmers can't program, the sales people can't sell, and the technical support people can't support the technology. I really can do the math-science programming and I've done much of it already for PriceWorks. One of my two partners has developed user-interface software and both of my partners have successfuly sold retail chains high-end, and high-priced, retail optimization. We have supported technical products in the past and expect we can do it in the future. I think we have our basic skills-needs covered with quite a bit to spare for all three of us.

     So here we are. The papers are signed, the cheques are signed, we have a list of 7000 retail chains to call in the United States, we've done much of this before for somebody else, and we're ready to do it now for ourselves.

     Wish us luck with Clear Demand.

Today is 2024 April 18, Thursday, 20:26:36 Mountain Standard Time (MST). 192 visits to this web page.

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